Podcast A3: Rich Media

Heather Hawley's Podcast Script:
This podcast is on the rich media module and I talk about some websites I have found that are good examples of rich media use. Sites include The New York Times, Zillow, and the Tucson Association of Realtors Multiple Listing Service. I delve into what these websites are and how they are using rich media, how they measure up to the Interactive Advertising Bureau standards and guidelines if applicable, and how rich media is used as an interactive informational tool in their products or services.
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